Partner criteria

We work with few brands. Deliberately.

Because every partnership takes real investment and our full operational commitment.

A single ceramic vase in a niche, lit from the side.

We work highly selectively and with brands that:

  1. have a credible path towards at least CHF 2 million in annual Swiss net revenue
  2. have a clear and differentiated brand positioning
  3. can demonstrate a validated product and assortment concept
  4. offer a convincing balance of design, quality and price
  5. are positioned in the mid to premium price segment
  6. have professional product data, imagery and digitally sellable collections
  7. can ensure reliable delivery, quality, spare-parts and complaint processes
  8. are looking for a long-term and protected partnership for the Swiss market

The assessment is brand-specific and based on assortment, price positioning, average order value, target audience, competition and repeat-purchase potential.

Does your brand fit?

Assess your Swiss market potential

Our goal is not the short-term distribution of individual products. We build brands in the Swiss market and aim to create sustainable, profitable and scalable enterprise value for both partners.

Ready for Switzerland?

A first, confidential conversation shows whether and how your brand can grow in the Swiss market.