Partner criteria
We work with few brands. Deliberately.
Because every partnership takes real investment and our full operational commitment.

We work highly selectively and with brands that:
- have a credible path towards at least CHF 2 million in annual Swiss net revenue
- have a clear and differentiated brand positioning
- can demonstrate a validated product and assortment concept
- offer a convincing balance of design, quality and price
- are positioned in the mid to premium price segment
- have professional product data, imagery and digitally sellable collections
- can ensure reliable delivery, quality, spare-parts and complaint processes
- are looking for a long-term and protected partnership for the Swiss market
The assessment is brand-specific and based on assortment, price positioning, average order value, target audience, competition and repeat-purchase potential.
Does your brand fit?
Assess your Swiss market potentialOur goal is not the short-term distribution of individual products. We build brands in the Swiss market and aim to create sustainable, profitable and scalable enterprise value for both partners.

Ready for Switzerland?
A first, confidential conversation shows whether and how your brand can grow in the Swiss market.